Company culture is a huge competitive advantage: That's why Zuckerberg obsesses over Facebook's hackathons and why Yahooers "bleed purple." Of course, anything that causes people to feel loyal to organizations that encompass thousands of people is a force to be reckoned with, right? At Foursquare they name their conference rooms after Foursquare badges, like 'Gossip Girl' or (Yes!) 'Wino.' Twitter has so many projects named after birds that it's built an internal Wiki in order to keep track of them all. At TechCrunch we've gotten hung up on a "Sharks" metaphor lately; i.e. we're a team of sharks that devours our prey (news, lol). Source: http://feedproxy.google.com/~r/Techcrunch/~3/F8Y2sMiwLn8/
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