The best way to ensure that professionals are using your software is to get users hooked when they're young. That's why most software packages have an educational discount, and why Adobe has just introduced a plugin that
turns learning Photoshop into a game.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/lGQGSECWUfA/adobe-gamifies-photoshop-to-make-mastering-pixel-pushing-fun
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