Monday, October 31, 2011

Richi Wants To Put All Of Your Loyalty Points In One Big Bucket

DLNG2490"Why can't credits be as convenient as credit cards?" This is the question with which TechCrunch Disrupt Beijing startup Richi opened their presentation, kicking off our first ever international Startup Battlefield. Why can my coffee shop points only buy me more coffee? If I don't have enough loyalty points on one card to make a rewards purchase, why can't I use some from another bank? The problem, they say, is a lack of openness ? and that's a problem they aim to solve.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/gZQ3qZrYjQM/

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