Pinterest has been growing fast and furiously, and as a result, many retailers have been rushing to add "Pin It" buttons to their social sharing options. A few months back, flash sales giant Gilt City got some buzz for becoming one of the first to incentivize "pinning," allowing users to unlock special deals on Gilt by re-pinning certain items. In other words, after a product was pinned, say, 50 times, the pin would link to a hidden sale on Gilt where users could purchase that special, discounted item. Gilt's clever move was further evidence that retailers are starting to understand the inherent value of Pinterest as a marketing platform. Seeing a growing demand among brands for better ways to incentivize their users to socially engage with their products (especially via Pinterest), Splurgy is today releasing a tool that allows brands to do just that.Source: http://feedproxy.google.com/~r/Techcrunch/~3/0hkabFtyB4M/
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