Dear Yahoo, I Redesigned Your Website (And Took Out 512,240 Pixels Of Banner Ads)

Dear Yahoo!, I?ve redesigned your website (five sites, actually) and I?d like to get your opinion. Across five properties -- Homepage, Screen, OMG, Flickr, Music -- I?ve removed 4 square banner ads, 2 wide rectangles, 2 text ads, and an interruptive preroll. I?ve replaced those traditional ads with content-based ads that are entirely native to each site?s user experience -- promoted videos, promoted playlists, promoted trends, promoted images, and promoted articles. The kicker? I?m confident you could pull this off without having an impact on long term advertising revenue.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/hlIDcGG_ugc/

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