Facebook Q2: Ad Sales Of $992M, Creeps Up To 84% Of $1.18B Revenue Total

Facebook is making a big effort to diversify its revenue generation into areas like payments around gaming and other services, but today the game is still ads-ads-ads, and it's growing. In its Q2 earnings which have just come out, Facebook reported advertising revenue of $992 million. That works out to 84% of �its total quarterly revenues of�$1.18 billion. Looking back to Facebook's S-1 filing�from before the IPO, that's actually an increase as a percentage of revenues from last quarter, when ads made up 82% of revenues.

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