Somewhere in corporate Hamburgerland, an ad executive with a penchant for "social media" and "the Twitter" thought a McDonalds-themed hashtag would sell more food.
Oh boy was he wrong. Mickey D's Twitter push is backfiring harder than E. coli vomit.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/PvufhMDzB0o/mcdonalds-twitter-marketing-turns-into-disgusting-customer-revolt
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