Fun To Play: We The Kings? New Interactive Music Video

American pop band We The Kings, or rather their record label S-Curve, have teamed up with Israeli startup Interlude (earlier coverage) to produce a fancy interactive video that blends familiar gameplay with video sequences and god-awful music (sorry, We The Kings aficionados). The "Say You Like Me" video was released yesterday on Vevo, and you should really check it out. Not that it's the first music video that uses Interlude's technology platform to boost fan engagement: see Jason Kincaid's story on Andy Grammer's interactive music clip from last year.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/_6-lq8Rx1zs/

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